Non-Aeronautical Revenue

How Can a Social Digital Twin Support Non-Aeronautical Revenue Increase?

Consider a scenario where your airport experiences notable growth in non-aeronautical revenue and achieves commendable operational efficiency. This progress can owe much to TectoTrack – a solution designed to streamline airport operations and enhance revenue generation, contributing quietly but significantly to your airport's success story.

Key Features for Revenue Optimization:

Increased Desirable Dwell Time, Customized Retail Experience

TectoTrack strategically enhances passenger dwell time within airport retail areas by tailoring retail offerings and experiences to the airport's specific passenger personas. By meticulously identifying prime locations for retail and commercial activities, airports can optimize revenue potential. Through customized experiences, passengers are engaged and encouraged to explore retail offerings, leading to increased spending opportunities and maximized revenue generation. Explore our Elevating Retail Performance page for more details.

Customized Advertising Experience

In TectoTrack, we utilize persona-based data to provide a personalized advertising approach. By utilizing persona-filtered vision heatmaps, we identify optimal advertising locations within airport terminals. Coupled with our commitment to delivering a positive passenger experience through our LoS (Level of Service), we ensure that advertisements are strategically placed to capture maximum attention. This data-driven approach not only attracts advertisers but also enhances overall passenger satisfaction, ultimately leading to increased revenue streams for airports.

Node-Specific Level of Service (LoS) Analysis

TectoTrack goes beyond traditional pedestrian flow analysis by identifying specific nodes within airport spaces, such as shopping centers, with the highest Level of Service (LOS). By pinpointing areas of positive pedestrian engagement, By identifying spots where people are most engaged, airport managers can wisely distribute resources and create more chances for revenue-generating opportunities.

Evaluating Existing/Design Terminal layout for Measurable Passenger Experience

TectoTrack assists airport planners and operators in evaluating existing terminal layouts and future design options that lead to seamless passenger flow and optimal measurable passenger experience.

Through pinpointing potential bottlenecks and congestion points, TectoTrack can identify dark zones and reveal opportunities for improvement on the passenger experience heatmap, enabling the implementation of proactive strategies to enhance overall passenger satisfaction.

Persona-Based Customized Commercial Programs

At TectoTrack, we're passionate about enhancing airport services through personalized experiences. We understand that every airport has its unique mix of travelers, and we're here to help tailor services accordingly. By using persona-based and human-like passenger behavioral models, we enable airports and operators to create services and activities that truly resonate with their passengers. Whether it's adjusting restaurant menus to suit different tastes or organizing lounge activities for various traveler groups at each given time frame within the airport.

Enhancing Operational Cost Saving with TectoTrack:

Resource Optimization

TectoTrack provides real-time insights into pedestrian flow dynamics, allowing airports to optimize resource allocation for staff deployment, security checkpoints, and facility maintenance. By efficiently managing resources based on demand forecasts, airports can optimize operational costs while maintaining service quality.

Enhanced User Experience

TectoTrack utilizes real-time data to construct predictive passenger behavioral and persona-based models. By leveraging this technology, airports can optimize the standard Level of Service (LoS) to enhance the overall user experience, thus increasing the likelihood of passenger engagement, including shopping opportunities. Additionally, TectoTrack aids airports in identifying and alleviating congestion points and bottlenecks in passenger flow, leading to minimized delays, improved satisfaction among passengers, and reduced operational costs. Refer to Living Future for more details.

Equipment Maintenance Cycle Detection

TectoTrack isn't just about optimizing pedestrian flow – it also helps directors manage airport infrastructure effectively. By detecting and monitoring equipment usage patterns, TectoTrack provides valuable data to inform maintenance schedules, ensuring optimal performance and minimizing downtime. Moreover, By utilizing real-time flow rate data, TectoTrack can accurately ascertain the necessary passenger processing equipment, such as the total number of fare gates required in an airport. Additionally, it can dynamically determine the optimal number of passenger processing equipment in operation at any given time, ensuring satisfactory Levels of Service (LoS) for passengers.

Ready to transform your airport's revenue management strategy with TectoTrack? TectoTrack welcomes the potential for a collaborative approach to defining harmonized spaces that would humanize the experience. Contact us today or via email at contact@tectotrack.com.