TectoTrack: A Solution for Signage & Wayfinding, and Advertising Excellence
Where Should Your Signage Be Placed for Maximum Impact?
In TectoTrack, we can evaluate the existing layout of signage and wayfinding in the built environment and identify the optimum location for new designs. TectoTrack enables us to pinpoint the most effective spots for signage and wayfinding, ensuring passengers experience minimal confusion during their journey. We strategically deliver information where passengers need it most, streamlining their path and providing quick access to essential guidance. This seamless approach enhances passenger flow, alleviates congestion, boosts service quality, and reduces overall travel time. By analyzing the deviation paths of two types of agents in the simulation ( Func(G)en and Detec(G)en ), and then analyzing the vision of Detec(G)en by VisionTraking we identify optimal locations for signage and wayfinding.
Where Should Advertising Shine for Maximum Impact?
At TectoTrack, we've developed a sophisticated approach to pinpointing the perfect advertising locations and analyzing current advertising setups. Our method involves meticulously excluding zones already designated for signage and wayfinding to optimize advertising effectiveness. We prioritize harnessing persona-based data, utilizing heat maps to identify areas with high foot traffic and analyzing visual simulations based on human behavior. Through this process, we pinpoint prime advertising spots for maximum impact.
Contact Us Today:
TectoTrack welcomes the potential for a collaborative approach to defining harmonized spaces that would humanize the experience. Contact us today or via email at contact@tectotrack.com.