Vision Tracking
"See the World Through New Eyes"
Our vision tracking technology offers unprecedented insights into pedestrian behavior. Explore interactive simulations that reveal how sight influences movement, enhancing the design and functionality of public spaces. This feature goes beyond traditional analysis, delving into the psychology of movement and offering a new perspective on Optimizing wayfinding and Signage Location, and Commercial Application.
Optimizing Signage Location
The vision tracking feature in Tecto Track is instrumental in identifying optimal locations for both data-oriented and commercial signage, enhancing space legibility. This could be a key design point, especially for businesses and public spaces looking to maximize the effectiveness of their signage.
Persona Differentiation and
Commercial Application
Our digital twin can differentiate and assign various personas to virtual agents and then use this data to create vision heat maps for specific personas. It allows for highly targeted and personalized commercial applications, like customizing advertising or information dissemination based on the preferences and behaviors of different user groups.